15 most searched women's perfume brands in 2021



We've done a bit of research and can reveal the 15 most searched for women's fragrance brands in 2021 so far.

15 most searched women's perfume brands in 2021

There is ferocious competition between the perfume brands for your perfume pounds so we decided to do a bit of research to find out which brands top the most popular searches on the internet in 2021 so far.

1. Mugler Perfumes

Mugler perfumes topped the leaderboard, with Alien, Angel and Aura amongst the most desired Mugler perfumes.

Thierry Mugler actually started his professional career as a fashion designer before branding into perfume making in 1992 with Angel, a hugely popular scent combining notes of praline and chocolate mixed with patchouli.

Angel was followed by Alien and together the two scents have annual sales exceeding $280 (£220) million.

Famous quote from Thierry Mugler
The fact that perfume is so close to emotion, that's why I really love it. It's such a good connection between people. When you fall in love with somebody, smell is very important. It could be your memory of the person - it's touching. And it's also playful, because sometimes you choose a different perfume every day depending on your mood. I like to help with that. I like to give a little joy to people.

By all accounts, Thierry Mugler fragrances have a very strong internet and social media presence with constant special promotions and free samples. We certainly have featured a number of Mugler free perfume samples over the years

Free perfume samples we've featured on the site from Thierry Mugler

  • Free Aura Mugler Perfume
  • Free Thierry Mugler Flora Fragrance
  • Free Mugler Alien Flora Futura Perfume
  • Free £10 Thierry Mugler Voucher
  • Free Thierry Mugler 'Alien' Perfume
  • Free Angel Eau De Parfum by Mugler
  • Free Thierry Mugler Womanity Fragrance

Buy MUGLER Alien Refillable Eau de Parfum 60ml (£78.00)

2. Ariana Grande Perfumes

Ariana Grande is the second most popular search for women perfume, which did surprise us a bit. The pop singer sensation has several scents in her stable including Grande Cloud, Ari by Ariana, Grande R.E.M to name a few.

Buy Ariana Grande R.E.M. Eau de Parfum 30ml (£27.00)

3. Jimmy Choo

Third place goes to high fashion brand Jimmy Choo. Famous for its handmade women's shoes with heels to die for with heart-stopping price tags. Unlike their shoes, the perfumes are actually reasonably priced. It's the cheap way to own something from this iconic fashion brand.

Buy Jimmy Choo I Want Choo Eau de Parfum 100ml (£85.00)

4. Jo Malone

British perfumer, Jo Malone the unisex fragrance brand takes fourth place in the search for perfumes this half of 2021. Jo Malone London Pomegranate Noir Cologne is one of the all-time best selling fragrances in the UK.

We've got a brand profile of Jo Malone.

Jo Malone signature scents don't just grace your skin, you can also enjoy their scents wafting around your home with their sought after scented candles.



5. Chanel

Chanel Coco Mademoiselle Eau De Parfum, is the most iconic of all the Chanel perfume offerings, thanks to its perfectly balanced and beautifully complex scent. It is consistently one of the most popular fragrances purchased every year. Coco Mademoiselle combines notes of mandarin, jasmine, Turkish rose, tonka bean and vetiver.

Brit Keira Knightley is one of a long line of world-class super models featured in Coco Mademoiselle Eau De Parfum TV adverts. Only the very best for this classic brand.

Buy CHANEL N°5 Eau De Parfum Spray 100ml (£120.00)

6. Marc Jacobs

The irresistible 'Daisy' perfume from Marc Jacobs has helped the brand rake in the internet searches this year. This scent is the fifth most searched for brand this year so far. Other perfumes from Marc Jacobs include Divine Decadence and Classic Eau De Parfum.

Buy Marc Jacobs Daisy Eau de Toilette 50ml (£60.00)

7. Tom Ford

Tom Ford entered the perfume market in 2006 with the iconic Tom Ford Black Orchid and they haven't looked back since. Now they have a solid selection of amazing fragrances for men and women that have also scooped numerous awards. If you can't find a scent from the Tom Ford Signature range, you should check out the Tom Ford Private Blend Collection, which puts the power of scent making in your hands so that you can create your own original fragrances.

5 Best Tom Ford Perfumes For Women In 2021

  1. Black Orchid - Best Seller! (a timeless perfume that's rich and energizing for women of all ages).

  2. Noir Pour Femme Eau De Parfum (a sensual fragrance that lasts the whole day and can leave people begging for more of you).

  3. White Patchouli (a unique and intense scent with appealing floral aromas).

  4. Tobacco VanilleEau de Parfum (a unisex perfum with a rich blend of spices, vanilla, cocoa and tonka bean).

  5. Velvet Orchid (for women who want to exude opulence and refinement).

Buy TOM FORD Black Orchid Eau de Parfum Spray 50ml (£75.00)



8. Ghost

This very reasonably priced perfume is a huge hit with perfume lovers that enjoy wearing floral, fruity scents and is a firm favourite on the British high street. This brand is immediately identified by their iconic moon shaped bottles which carry Ghost Orb of Night and Ghost Deep Night perfumes. Ghost Purity and Ghost Sweetheart are also excellent sellers from the company that has been making wonderful and popular scents for over two decades.

Ghost don't sell their perfumes on their website, instead the full collection is readily available on Boots.com and Superdrug, plus many online perfume retailers, such as Fragrance Direct and The perfume Shop.

9. Carolina Herrera

Easily identified by the unique stiletto shaped bottle with a heel so high that no self-respecting lover of comfortable shoes would ever dare wear, Carolina Herrera 'Good Girl' perfume has become one of the most desired fragrances since its launch in 2016. The name 'Good Girl' is actually meant to be ironic because it's supposed to be 'It's so good to be bad!'. This iconic fragrance is one that should be on everyone's shopping list to be tried at least once in your lifetime.

Bad Boy Carolina Herrera for men is the gentleman version of the iconic perfume with an equally interesting bottle shaped like a bolt of lightning. Bad Boy for men is an amber spicy fragrance and w was launched in 2019. This blog is about women's perfume though but just thought I would give the guys a shout.

Buy Carolina Herrera Good Girl Eau de Parfum 30ml (£52.00)

10. Chloe

Chloe perfumes have a very steep heritage in fashion going back all the way to 1952. Now owned by Alfred Dunhill Ltd the brand keeps going from strength to strength and their perfume range is quite impressive and quite frankly 'very sophisticated'. If you're thinking of finding a new scent that makes you stand out from the crowd, you can't go wrong with an offering from Chloe. The classic Chloe eau de Parfum is a great place to start (the bottle with the cute little ribbon on the cap) but if you want something a bit more playful, have a look at the Chloe eau de Parfum naturally or Chloe eau de Toilette tangerine.

Buy Chloé Eau de Parfum Naturelle for Her 50ml (£85.00)



11. Dior

Where does one start when trying to describe Dior? The brand that screams class has a range of best selling perfumes that will probably never go out of fashion. J'adore sales alone are eye-watering, not to mention all the other perfumes from the brand such as Miss Dior, Joy, Poison, Addict, Dune and others. The most popular Dior perfumes (J'adore and Miss Dior) also have a range of complementary products that complement their fragrance so if you can't afford the buy the actual perfume, you can pick up a perfumed deodorant, silky soap, body cream or hand cream which carries the most popular scents. Fabulous.

In 2020 total sales value of the perfumes and cosmetics division of Christian Dior worldwide was over 5 Billion Euros, in 2019 it was almost 7 billion euros.

12. Gucci

Gucci Bloom, Gucci Flora, The Alchemist, Memoire d'une Odeur are some of the popular perfumes from this huge Italian fashion brand. Gucci loafers may be a bit too pricey for the average person but you can walk in Gucci if you invest in one of their fragrances. If you are going to choose just one, the best bet is to go for Gucci Bloom or the best selling women's perfume from the brand, Gucci Flora.

13. Paco Rabanne

Lady Million is by far the most popular fragrance from this brand. Described as a scent for the femme-fatale who wears scent to seduce. Inspiration from gold and diamonds are behind the bottle design. The golden diamond shaped bottle contains an elixir of ingredients that feature fresh top notes of bitter orange, fleshy raspberry and neroli, middle notes of orange blossom and Arabian jasmine, all resting on base notes of patchouli, honey and amber.

Buy Paco Rabanne Lady Million Fabulous Eau de Parfum 50ml

14. Versace

The Versace name is synonymous with high fashion and brand excellence and their perfumes are held to the same standards of their clothing. Quality ingredients come first in all Versace perfumes, followed by sophisticated sculptural bottles inspired by the brand's heritage. Eros por Femme, Dylan Blu por Femme and Yellow Diamond are among their most exclusive scents.

If you like a strong fragrance with a sensual touch, Dylan Blue is a great choice, featuring alluring notes of fresh blackcurrant and apple sorbet, mingled with a bouquet of wild blooms.

15. YSL

Black Opium is the first fragrance that jumps to the front of most people's minds when you think YSL perfume. The fragrance made with notes of extra-black coffee, ultra-white flowers, and a wealth of patchouli. This highly successful fragrance fronted by YSL Beauty global make-up and fragrance ambassador Zoë Kravitz is featured in almost all top 10 best-seller women's perfumes blogs on the internet. We can't count how many times we've featured a free sample of this scent and each time we do the demand is through the roof. A real testament to the strength of the brand and exposure of the scent.

Just because this is the 15th most searched for brand of women's perfume doesn't mean it's not in the top 10 best sellers. Consumers don't need to search for this brand because they know exactly where to find it and they have a very loyal customer base.

Buy YSL Black Opium Eau de Parfum 50ml (£70.00)


Hope you enjoyed reading the top 15 most searched for women's perfume brands (data courtesy of SEMRush). For your easy viewing, we have the numbered list below. Remember, perfume is one of life's small but very powerful pleasures so use sparingly. Coco Chanel once said: 'A woman who doesn't wear perfume, has no future' Strong words and not very worked from the queen of high fashion. Thankfully she has some other perfume quotes and this is one we love - 'Perfume herald's a woman's arrival and prolongs her departure'.

Your favourite scent all over your home - Can you put perfume into a diffuser?

We love a good saying so we did a quick google search for perfume quotes and picked out the most romantic and meaningful ones. Have a look at the infographic below.

Perfume quotes

Top 15 most searched women's perfume brands in 2021

  1. Mugler
  2. Ariana Grande
  3. Jimmy Choo
  4. Jo Malone
  5. Chanel
  6. Marc Jacobs
  7. Tom Ford
  8. Ghost
  9. Carolina Herrera
  10. Chloe
  11. Dior
  12. Gucci
  13. Paco Rabanne
  14. Versace
  15. YSL

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FBTWWAEM
















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