At the time of writing this article, an incredible 26 out of 44 top teams in English football, head out onto the pitch wearing a gambling company logo on their shirt.
The huge visibility during TV broadcasts of matches is seen as a lucrative investment for the gaming industry, thanks to the billions of people around the world who tune in to watch the most exciting football league in the world.
The survey commissioned by the campaign group Clean Up Gambling of more than 1,000 football fans found that a third said they would rather not buy their club's kit if it has a gambling sponsor. Plus, almost half the people questioned said they would support a ban on shirts featuring gambling company logos.
Potentially then, clubs could benefit from extra shirt sales if they didn't feature gambling companies on their shirts. So the question is, would the revenue from extra shirt sales make up for the revenue lost from the huge sponsorship deals gaming companies with deep pockets are willing to pay to be associated with clubs that enjoy huge audiences?
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