Caesars Entertainment already owns a 20% stake in William Hill's US operations, but the main prize on their eyes is William Hill's 170 US bookmaking business retail sites spread across 13 different states - kerching!
The deal could be a lucrative one for William Hill who recently announced that due to the coronavirus shutdown they would not be reopening 119 of its UK High Street betting shops, because they believe that customer numbers will not return to what they were pre-pandemic, leaving sportsbook punters high and dry.
Apollo, a US private equity firm had also made a takeover bid for William Hill, but William Hill said its directors would "unanimously and unconditionally" recommend that shareholders accept the deal with Caesars Entertainment.
William Hill chairman Roger Devlin, said: 'The William Hill board believes this is the best option for William Hill at an attractive price for shareholders.'
Watch this space sportsbook fans.
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