Slipper sales boom in pandemic

Orders of comfy slipper have sky-rocketed during the lockdown by more than 300%

Slipper sales boom in pandemic

The WFH 'Work from home' culture since the lockdown has driven sales of slippers up by more than 300%.

One of Britain's favourite retailers, John Lewis said demand for indoor shoes has increased exponentially since the first lockdown and in recent months, they have completely sold out of their own-brand of sheepskin slippers.

There have been many casualties of the pandemic with shops and eateries closed or massively reduced capacity or open hours but on the flip side, sales of some online products have enjoyed a renaissance of soughts.

With the number of Britons now working from home at an all-time high (24% according to government figures) the demand for office wear and formal clothes has bombed while comfy wear such as slippers, pyjamas, and athletic wear is soaring.

What's more, the trend doesn't seem to be slowing in 2021, as the work from home movement look to upgrade the slippers they bought in the spring 2020 lockdown for the winter versions and the sheepskin style is high on the shopping list of Britons.

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All types of slippers are selling well at the moment but some are more popular than others.

Best selling slipper styles

  • Faux fur slides
  • Memory Foam Fluffy Slippers
  • Suede Slippers
  • Slipper Boots
  • Mule Slippers
  • Ballet Slippers

Related blog: Lockdown Stories: Final year at Uni

Most popular slipper materials

  • Leather, suede, and sheepskin: this slipper material is hugely popular, thanks to the softness, breathability and durability.

  • Wool: the daddy of all winter wear and for good reason too because it's super warm, soft but also solid and has excellent breathability.

  • Memory foam: it seems is in everything these days from pillows to mattresses and now slippers too. Manufacturers and customers like memory foam because it's soft, very warm, and super supportive.

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