McVitie's mince pie milk chocolate digestives launched



McVitie's, Britain's favourite biscuit maker has launched mince pie milk chocolate digestive biscuits. Bring on Christmas!

McVitie's mince pie milk chocolate digestives launched

This Christmas, biscuit fans can look forward to enjoying mince pies in biscuit form because McVitie's has launched a mince pie flavoured chocolate biscuit.

Launched in late August 2021, the biscuit brand has also released a gingerbread variety of the much-loved Christmas treat. 243g packs are now available in stores for £1.59.

Most Brits say it's too early for Christmas treats

Since the launch, Brits have had mixed reactions to the news of the release of a Christmas inspired treat so early on in the year with many saying it's too early to speak of Christmas.


However, a significant number of shoppers who celebrate Christmas have welcomed the new festive treat and many of them are also starting their Christmas shopping early this year, buoyed by a feeling of optimism that they'll be able to celebrate as usual this Christmas.

What do McVitie's mince pie flavoured chocolate digestive look like?

The biscuit itself looks just like a classic chocolate digestive, only with oodles of mince pie flavour integrated into every bite.

According to McVities they say they launched the treat especially early because many Brits missed out on a proper Christmas last year due to the nationwide lockdown.

As well as these mince pie flavoured biscuits, UK shoppers will also be treated to a return of other festive favourites, including McVitie's Jaffa Cakes Christmas Pole and McVitie's Victoria. Your Christmas biscuit assortment is going to look great!

The Marketing Director of Seasonal, Cake & Chocolate at McVitie's said: 'For many people, this Christmas will be extra important as a result of dampened celebrations last December, which is why we're announcing our new Mince Pie Flavour Chocolate Digestives are on shelves from now.'

Jonathan Bull went on to say that they hope the festive new biscuit treat will help kick start the festive celebrations.


One very strong driving factor behind the creation of the new festive biscuit was a survey conducted by McVitie's. Almost a quarter of Brits who celebrate Christmas said they would enjoy eating mince pies all year round if they were available.

Have a look at this tweet from a user on The Daily Star Twitter page

25% of Brits started Christmas shopping in late August

It seems there is an appetite for starting Christmas early and it gets earlier and earlier every year. There are already some Christmas decorations available to buy in homeware stores and plots for Christmas tree sale sites being prepared.


When it comes to Christmas spending, a significant number of Brits like to start as early as August. The main reason being, that starting present and decoration buying early helps to spread the cost so shoppers can avoid spending lump sums in November and December.

Have you had a look at our free chocolate samples page?

New research from eBay Ads UK shows that as much as 25% of shoppers not only plan to start Christmas shopping earlier in 2021 but they also plan to spend more this Christmas.

The study also revealed that 30% of consumers plan to spend more, and only 15% plan to spend less. There are going to be some very happy faces this festive season so get your wishlists in now if you don't want to miss out and make sure to tag on a few extras.


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