Just when you thought there couldn't possibly be any more flavour of crisps, Tyrrells Beef & Ale lands in a supermarket near you.
Launched on 30 August, the new boozy flavour will be available in 40g single packs costing around 85p per pack. The new flavour has been designed to meet the consumer demand for 'meaty flavours' and is designed to be the 'perfect accompaniment to your chosen drink'.
Crunching on a packet of this new flavour is supposed to make you feel like you are in the pub, wherever you may be.
Tyrrells, founded in December 2001 has certainly carved out a decent slice of the crisps market, thanks to their strong branding and quality product. The brands' thick and crunchy slices of potato are cooked by hand in small batches. They boast a combination of classic and creative flavours that have won 86 Great Taste awards.
As well as potato crisps, the brand also produces veg crisps, lentil crisps and nut medley.