Tyrrells unveils British Beef & Ale flavour crisps

Just when you thought there couldn't possibly be any more flavour of crisps, Tyrrells Beef & Ale lands in a supermarket near you.

Launched on 30 August, the new boozy flavour will be available in 40g single packs costing around 85p per pack. The new flavour has been designed to meet the consumer demand for 'meaty flavours' and is designed to be the 'perfect accompaniment to your chosen drink'.

Crunching on a packet of this new flavour is supposed to make you feel like you are in the pub, wherever you may be.

Tyrrells, founded in December 2001 has certainly carved out a decent slice of the crisps market, thanks to their strong branding and quality product. The brands' thick and crunchy slices of potato are cooked by hand in small batches. They boast a combination of classic and creative flavours that have won 86 Great Taste awards.

As well as potato crisps, the brand also produces veg crisps, lentil crisps and nut medley.

The consumer crisp market will no doubt relish the opportunity to put this new flavour through the taste test. Whether or not it will be able to break through to the rank of 20 most popular crisps is yet to be determined.

UK's most popular crisps

1. Walkers Cheese and Onion
2. Beef Monster Munch
3. Walkers Salt and Vinegar
4. Pringles Original
5. Walkers Ready Salted
6. Beef Hula Hoops
7. Bacon Frazzles
8. Salt and Vinegar Squares
9. Skips
10. Pickled Onion Monster Munch
11. Quavers
12. Doritos Cool Original
13. Pringles Sour Cream and Onion
14. Pringles Salt and Vinegar
15. Doritos Tangy Cheese
16. Walkers Prawn Cocktail
17. Nik Naks Nice 'n' Spicy
18. Scampi Fries
19. Wotsits
20. Salt and Vinegar Hula Hoops